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The Effinity Blog

Notes on launching and growing product brands — from first sale to full scale.

We didn't write another PPWR warning. We built the tooling.
Featured Compliance

We didn't write another PPWR warning. We built the tooling.

The PPWR is now in force. Instead of another guide to the panic, here's what we built — packaging compliance that accumulates as you work, proven in production on the Dutch scheme.

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31 July is almost here. Is your label ready?
Compliance 2 min read

31 July is almost here. Is your label ready?

From 31 July 2026, EU cosmetics labels must declare an extended list of fragrance allergens. Find out in five minutes whether your brand is ready.

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