Frequently Asked
The things people ask us most — about launching, growing and working together.
Three words that became one — Effective (we build what works: complete platforms, not half-solutions), Efficient (one partner instead of ten agencies, everything connected), and Affinity (we only work with makers we genuinely understand and believe in). Effective + Efficient + Affinity → Effinity.
Independent brands making cosmetics, food, supplements, beverages or craft goods — where what's inside the product matters as much as how it sells. If you're already selling at markets, to friends or by word of mouth and want to turn that into a real business, that's exactly where we come in.
We integrate AI tools the right way throughout our entire process. Used well — beyond the hype — that unlocks a speed and quality that simply wasn't possible before, which is how a small team can deliver the kind of systems big companies build with entire departments.
Fisinity is the platform we build on and sell. It replaces the patchwork of disconnected tools — spreadsheets for ingredients, a separate system for stock, manual compliance checks, orders from three channels — with one platform. Four modules work alone or together: Digital Product Passport, Traceability, e-Commerce and Inventory.
No. The four modules work standalone or combined, so you can start with what you need most and connect the rest as you grow. By default e-Commerce is already wired to DPP and Traceability, so every order feeds the chain.
A Digital Product Passport (DPP) makes everything about your product accessible via a QR code — full ingredient information, CosIng verification, allergen profiles and certifications. We build it in from day one rather than bolting it on later, so you're ready for where EU regulation is heading. For cosmetics, food, supplements and beverages, that's increasingly not optional.
From supplier delivery to the customer's doorstep, with forward and reverse lookup — so you're recall-ready at all times. Combined with lot-based inventory (the right batch ships first, automatically) and supplier documentation, traceability is part of the system, not an afterthought.
E-commerce, branding, compliance, DPP, inventory, shipping, translations, suppliers — each one is a project, and together they are overwhelming. Most agencies solve a single piece; we build them as one coherent system rather than something stitched together from twenty different tools. One partner, with 30 years of experience and a network behind it.