"I love helping independents get to market with better tools than the big brands. And let's be honest... the small ones usually make the better stuff anyway."
— Lukas, founder Effinity
You've developed a product you believe in. Maybe you're already selling at markets, to friends, through word of mouth.
But turning that into a real business? That's where it gets complicated.
E-commerce. Branding. Compliance. Digital Product Passport. Inventory. Shipping. Translations. Marketing. Traceability. Suppliers.
Each one is a project. Together, they're overwhelming.
Most agencies solve one piece. You need a partner who sees the whole picture.
Implement a complete e-commerce solution: webshop, multi-language support, payments, shipping, blog, review system based on our Fisinity platform.
Identity, photography direction, labels, packaging—all designed as one coherent whole.
Know which rules apply, record the proof, and show it against the source, not a supplier's say-so. Fragrance allergens per lot, and PPWR packaging data ready to report, per country.
Inventory management, order picking, automated fulfillment, tracking.
This is for you if you make cosmetics, food, supplements, or craft goods, where traceability and what's inside matters as much as how it sells.
Renée healed from a fall using natural remedies. That's where it started.
Now there's Fisidora: seven pure botanical skincare oils, personally composed. Everything your skin needs.
We built what she needed to share them with the world.
"I needed to share what nature taught me. Effinity enabled that.
Now I can focus on what I love, composing oils and telling everybody everything about it."
— Renée, founder Fisidora
Three words that became one: Effinity
We build what works. Complete platforms, not half-solutions. What you need, nothing more.
No bloat, no ten agencies. One partner, everything connected. With a network and 30 years of experience.
We work with makers we fully understand and believe in. Your success is ours.
We are based in the Netherlands. Working with product brands across Europe.
Big companies have entire departments for e-commerce, compliance, operations. Independent brands don't, but they deserve the same quality systems.
That's what we build. Professional platforms with everything connected: shop, inventory, shipping, compliance, traceability. Not stitched together from twenty different tools, but one coherent system.
This is possible because we integrate AI tools the right way, throughout our entire process. If you know what you're doing beyond the hype, it enables a speed and quality that wasn't possible before.
Traceability and transparency aren't an afterthought for us. We build it in from day one. Full ingredient tracking, supplier documentation, batch tracing, Digital Product Passport, ready for where regulation is heading.
The first mandatory Digital Product Passport wave is textiles, batteries and electronics. For cosmetics it's a trust asset and compliance-readiness today, not yet a requirement, a way to show customers what's inside, not to prove it against a rule.
For cosmetics, food, supplements, beverages, anywhere what's inside the product matters.
Independent brands now face two compliance waves at once. We track both, record the proof as you work, and let you show it against the official source — not a supplier's say-so.
Fragrance allergens (EU 2023/1545). For every production lot, the platform calculates and records which allergens rise above the declaration threshold, traceable to the official EU list — so each QR code on the label shows exactly what's in that lot.
PPWR packaging (EU 2025/40). Every packaging component carries its material, weight and supplier documents; components assemble into a packaging with a Declaration of Conformity; and because every order knows its destination country, the report per material, per country is ready to file.
Where the Digital Product Passport shows a customer what's inside, Compliance proves it against the rule. We give you the dossier your AR needs.
Indie cosmetics brands are drowning in disconnected tools. Spreadsheets for ingredients, another system for stock, manual compliance checks, orders from three different channels.
Fisinity replaces the patchwork with one platform. Five modules that work alone or together.
Full ingredient information, CosIng verification, allergen profiles, certifications, all accessible via QR code. Consumer-ready transparency.
From supplier delivery to customer doorstep. Forward and reverse lookup. Recall-ready at all times.
Complete webshop with blog, reviews, and email marketing, all built in. Connected to DPP and Traceability by default. Every order feeds the chain.
Lot-based stock management, expiry tracking, barcode scanning. The right batch ships first, automatically.
We track the regulations heading for independent brands and prove you meet them, against the source. Fragrance allergens, calculated and recorded per lot. And PPWR Data & Reporting: from packaging component to Declaration of Conformity to a report per country, ready to file, drawn from your inventory and orders. We give you the dossier your AR needs; we're not your authorised representative.
The PPWR is now in force. Instead of another guide to the panic, here's what we built — packaging compliance that accumulates as you work, proven in production on the Dutch scheme.
From 31 July 2026, EU cosmetics labels must declare an extended list of fragrance allergens. Find out in five minutes whether your brand is ready.
Tell us about your product and where you want to take it. No pitch, no pressure, a conversation about what's possible.